It is not surprising to hear that Starbucks in China accepts WeChat Pay mobile payments.WeChat is one of the world’s fastest growing social apps with hundreds of millions of users internationally. WeChat allows you to make a payment to merchants and send money to your friend, which is very convenient and easy to complete the purchase process. When I am in my home country China, I will go out and purchase products with a scan of my phone. I do not worry about forgetting my wallet at home. There are so many stores accept WeChat payment. I just need to open my WeChat app and make a purchase. If the price is less than two hundred CYN, I can use the quick pay. Or if the price is more than 200 hundred CYN, I need to provide the payment code to complete the purchase process.
Well, it is a big change for Starbucks in China to accept WeChat Pay mobile payments. It is a new trend of payment for the future. Although the credit card is the main payment in the U.S, I think it will move the next new payment- mobile payments. Now, Starbucks is the first foreign retail brand to give the customers’ digital payment experience easier on WeChat in China. The customer shopping experience will be enhanced through the convenient payment process. I think that more and more foreign brands will accept the WeChat payment and Alipay in the near future.
“Accepting mobile payment would unlock massive value for Starbucks,” said Shaun Rein, managing director of China Market Research Group, in an interview. “Since they couldn’t move customers through the line faster, they were losing 5 to 10 percent of business.”
As we can see above, Starbucks in China is doing well in customer shopping experience. There are so many people in China. When you want to buy something, you must wait in line to pay the product. WeChat pay makes it easier for customers and gives them a better shopping experience. At the same time, they will have a great growth in sales. It is a wise desition that Starbucks in China accepts WeChat Pay mobile payments.